Our Team

Craig Stritar

Craig Stritar has been developing “high velocity” teams for over two decades starting as a leader in military Special Operations before transitioning to industries ranging from healthcare, production and distribution, startups, and even Alaskan commercial fishing. For over a decade, he has focused almost exclusively on organizational cultural transformation through “perfect practice” and accelerating the diffusion of learning through a first-principles approach to take leaders “down to the physics” of learning.

He enjoys spending time consulting, writing, driving fast electric cars, and enjoying the outdoors with his wife, Olga, in the SF Bay area.

Mark Rosenthal, Principal Consultant at Novayama

Mark Rosenthal has been teaching and leading continuous improvement across diverse industries, including heavy industry, consumer products, process industries and the service sector for over 20 years. Today he is an independent consultant to companies who are striving to shape their internal culture to drive improvement every day. Mark shares what he is learning on theleanthinker.com and is the Principal Consultant at Novayama.